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01
TRAVALON
Brand Identity Guidelines
Version 1.0 · 2025
02
Logo System
The Travalon logo is built on a geometric compass mark paired with a clean Poppins wordmark. Always use approved lockups.
Logo Variations
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Primary — Horizontal
Default usage across all media
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Stacked — Vertical
Square formats, app icons
Icon Mark Only
Favicons, social avatars
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Reversed — On Dark
Dark backgrounds only
Clear Space
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x
x
x
x
The minimum clear space around the logo equals the cap-height of the "T" in TRAVALON. This space must remain free of all other graphic elements, text, and imagery.
Minimum Size
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Digital min. 120px
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Print min. 25mm
Icon min. 24px
03
Color Palette
A high-contrast palette built on jet black and electric lime, grounded by neutral grays. Purposeful, bold, and unmistakably modern.
#000000
Jet Black
Primary · Logo · Headlines · UI
RGB 0, 0, 0
CMYK 0, 0, 0, 100
#C8FF00
Lime Green
Accent · CTAs · Highlights · Energy
RGB 200, 255, 0
CMYK 22, 0, 100, 0
#F2F2F2
Light Gray
Backgrounds · Cards · Dividers
RGB 242, 242, 242
CMYK 0, 0, 0, 5
#333333
Charcoal
Body Text · Secondary UI · Captions
RGB 51, 51, 51
CMYK 0, 0, 0, 80
#FFFFFF
White
Canvas · Reversed Text · Space
RGB 255, 255, 255
CMYK 0, 0, 0, 0
Color Usage Ratios
Lime green is used sparingly — as a signal, not a background. Its power comes from restraint.
04
Typography
Poppins — a geometric sans-serif — is the sole typeface of the Travalon brand. Its clean, modern forms reflect precision and approachability.
Explore the World
Curated Travel Experiences
Flights, Hotels & Packages
Travalon connects modern travelers with handpicked destinations, seamless booking, and expert local guidance — making every journey effortless and unforgettable.
DESTINATION GUIDE · SUMMER 2025
Type Scale
Aa
Aa
Aa
Aa
Aa
Aa
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o p q r s t u v w x y z
0 1 2 3 4 5 6 7 8 9 ! @ # $ % & * ( ) + = ?
05
Iconography
Minimal 2px stroke line icons. Consistent 24×24px grid. Rounded line caps. No fills — pure outline geometry that breathes alongside the wordmark.
Flights
Hotels
Packages
Camera
Group Trips
Location
Compass
Luggage
Support
2px stroke weight
Lime accent bg
White on dark
No filled icons
06
Incorrect Logo Usage
To maintain brand integrity, never alter the logo in the following ways. These rules are non-negotiable.
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Don't change the logo color to lime green
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✕
Don't skew or distort the wordmark
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Don't place on gradient backgrounds
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Don't place on busy photography
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Don't use alternate typefaces
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Don't use low-opacity or faded versions
07
Brand Applications
How Travalon looks in the real world — from digital interfaces to physical touchpoints.
Business Card
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Alex Rivera
Head of Experiences
alex@travalon.com
+1 (555) 000-1234
Social Media Post
Instagram Story
Mobile App UI
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Where to?
Paris
Tokyo
Explore Deals
08
Brand Voice
Travalon speaks with the confidence of an expert and the warmth of a trusted friend. Every word earns its place.
01
Confident
We speak with authority. No hedging, no filler. We know travel — and we show it through precision, not volume.
✓ "Your next adventure starts here."
✗ "We think you might enjoy traveling with us!"
02
Curious
We celebrate discovery. Our language opens doors, sparks wonder, and invites exploration without being breathless or clichéd.
✓ "Every destination has a story. We help you find yours."
✗ "Amazing! Incredible! Life-changing trips await!!!"
03
Effortless
We remove friction from the conversation. Short sentences. Active voice. We make the complex feel simple and the journey feel inevitable.
✓ "Book in minutes. Travel in style."
✗ "Utilizing our platform, users are able to complete the booking process in a streamlined manner."
04
Human
Behind every booking is a person with a dream. We speak to that person — not to a demographic. Warm, direct, never corporate.
✓ "We've got you covered, from takeoff to touchdown."
✗ "Our customer-centric solutions ensure optimal travel outcomes."
Tone Spectrum
Travalon sits between conversational and professional — never stiff, never slangy.
09
Visual Mood
Photography and visual direction that defines the Travalon world — aspirational yet attainable, wide-open and human.
✓ Use
- Natural light, golden hour, open skies
- Authentic human moments in travel
- Wide establishing shots with depth
- Desaturated, film-like color grading
- Negative space for text overlay
✕ Avoid
- Oversaturated, HDR-processed images
- Generic stock photo poses
- Cluttered, busy compositions
- Heavy filters or Instagram effects
- Images without clear focal point